![Justine Wyness [un]Limited](http://images.squarespace-cdn.com/content/v1/5e4aaf188deb086d036c07b3/1581952904578-MEUJLS18N8U5XAEIMA1H/Basic+logo.png)
How often do you ask ChatGPT for a recommendation now, rather than Googling it? I've been “doing” SEO in one form or another for over 20 years, and I can't remember a shift in how people find products or information quite like the last 18 months.
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