ECOMMERCE CONSULTANCY. SCREWFIX.DE, GERMANY.

International Expansion, Startup Advice, P&L Growth

Screwfix had recently opened a fledgling business in Germany; 4 stores and a website. The website wasn't performing to required standards and, as Germany's first introduction to Screwfix, was negatively impacting the brand.  Using growth and conversion rate optimisation strategies, revenues generated from Screwfix.de increased by 250%.

  • P&L Growth

  • Product Management / Product Ownership

  • Conversion Rate Optimisation (CRO)

  • User Experience (UX)

  • Digital Marketing / Acquisition / Retention Strategy

  • Search Engine Optimisation & Marketing (SEO, SEM)

  • Team Development

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“Justine has an expansive knowledge of ecommerce ranging from integration of systems through to monetising the front end in an efficient and optimal way. She has a strong focus on the customer and making the journey as easy for them as possible. She combines her own experience with analytics and insight to highlight opportunities for improvement and then takes responsibility for seeing it through to implementation.”
— Andy Gault, Director of Ecommerce, Screwfix
 

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