ECOMMERCE PRODUCT OWNER, WILKO.COM

Product Owner, SEO & Navigation, ESP Integration, GDPR, Analytics & Reporting features.

Wilko were undergoing a company-wide Digital Transformation project focussing on re-platforming their website from Venda to Hybris. As part of a team of Product Owners, each responsible for specific feature sets, we delivered the project to tight timescales on time and to budget.

Responsible for SEO integration alongside the other features listed above, I was pleased to report traffic from Search Engines grew in line with projections and continued to grow over the following months. Customer journeys and UX were also considerably improved by the delivery of a more user-friendly navigation and filtering system.

The integration of Cheetah Digital (Email Service Provider) into Hybris and warehouse systems enabled the improvement of customer communications - both Marketing and Transactional - as a result of improved customer journeys, improved data integration and more robust & GDPR-compliant customer information.

The project achieved Silver Winner for Innovation at the SAP Quality Awards, Best Overall Testing Project in the Retail category at the European Software Testing Awards and is listed as a 'Leading' retailer in the Internet Retailing Top 500 2019 report.