![Justine Wyness [un]Limited](http://images.squarespace-cdn.com/content/v1/5e4aaf188deb086d036c07b3/1581952904578-MEUJLS18N8U5XAEIMA1H/Basic+logo.png)
MANAGING DIRECTOR / ECOMMERCE DIRECTOR, BECHEEKY.COM
Turnaround Strategy, Marketing, Ecommerce, P&L Growth, Pure Play
After managing the marketing strategy for BeCheeky.com, the investment board asked me to replace the founding team and run the business. Sales were off target with dangerous levels of costs, cashflow and stock and they needed to turn the business around.
I ran some creative marketing campaigns gear towards moving old stock alongside increasing sales of new stock. The buying strategy, lead by a new industry-leading luxury & fashion buyer, enabled us to increase conversion rates by optimising size volumes (crucial for lingerie & swimwear) and bring on board some wonderful new brands which enhanced our Social Media and Press campaigns.
I raised 2 further rounds of finance & after a restructure, aggressive cost & debt management, sales increased by 60% and losses reduced by 52% with conversion rate increasing by 150%.
The business was then sold to an indirect competitor, LoveHoney.
“Justine joined Be Cheeky as Head of Marketing. She quickly demonstrated a good working knowledge of the mechanics of marketing and marketing management. Under her management the key KPI’s at Be Cheeky continually improved. Following a change in senior management Justine was an automatic choice as CEO. Again the key KPI’s continued to grow.
Justine is knowledgeable, hard working with foresight and vision. Not afraid to make the tough decisions yet a good people manager.
I have no hesitation in recommending Justine for either senior marketing roles or general management in digital B2C companies.”