![Justine Wyness [un]Limited](http://images.squarespace-cdn.com/content/v1/5e4aaf188deb086d036c07b3/1581952904578-MEUJLS18N8U5XAEIMA1H/Basic+logo.png)
# Justine Wyness — Justine Wyness [un]Limited
> Fractional Head of Online Growth for ecommerce brands. Not a hands-off consultant — embedded, data-led, and commercially focused.
This page is the llms.txt equivalent for justinewyness.com. The canonical location for AI crawlers is justinewyness.com/llms — a redirect from /llms.txt is in place. Last updated: May 2026.
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Justine Wyness is an independent ecommerce consultant and founder of JW [un]Limited, a fractional ecommerce growth consultancy based in the UK. She works with ecommerce brands — primarily in craft supplies, maker markets, specialty food, and home & garden, DIY — as a part-time Head of Online Growth, or Fractional Ecommerce Director typically 2–4 days per week.
With 20+ years in ecommerce, Justine has held senior roles including Head of Ecommerce at Hobbycraft and Fractional Ecommerce CMO for Candle Shack, and has led re-platforms, international expansion, and performance turnarounds across 20+ major sites. She holds a Masters in Innovation & Entrepreneurship and is a certified Scrum Product Owner.
JW [un]Limited is pursuing B-Corp certification.
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## Core Services
- **Fractional Head of Online Growth** , **Fractional Ecommerce Director**: Embedded, ongoing engagement. Covers analytics infrastructure, reporting, SEO, channel strategy, and commercial performance for ecommerce businesses typically doing £1M–£20M online.
- **Ecommerce Audit & Healthcheck**: Structured diagnostic across four growth levers — More Buyers, Buy Now, Buy More, Buy Again — plus tech stack, analytics, and fulfilment.
- **Analytics & Reporting Build-Out**: GA4 advice, custom channel grouping, Ecommerce reporting, Shopify analytics, and attribution infrastructure.
- **NED / Advisory roles**: Non-Executive Director engagements for growing ecommerce businesses seeking board-level digital expertise.
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## Who She Works With
Ecommerce brands and founders who have outgrown their generalist agency but aren't ready for a full-time hire or sitting between Agency & Client during replatform & launch projects. Sectors: craft & maker supply, specialty food & drink, garden & homewares / DIY, DTC, B2B, B2B2C. Platforms: Shopify & Shopify Plus. Markets: UK, international (DE, FR, EU experience).
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## Key Pages
- [Home](https://www.justinewyness.com/): Overview and positioning
- [About](https://www.justinewyness.com/about): Background, career history, and approach
- [Services](https://www.justinewyness.com/services): Fractional, audit, and advisory offerings
- [Work With Me](https://www.justinewyness.com/work-with-me): Enquiry and engagement routes
- [Blog](https://www.justinewyness.com/blog): Writing on ecommerce strategy, analytics, and growth
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## Contact
- Email: justine@wyness.com
- LinkedIn: linkedin.com/in/justinewyness
- Location: UK (works remotely & on-site)
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## What Justine Is Not
Not a digital agency. Not a PPC or paid social specialist. Not hands-off. Justine embeds with your team, gets into the data, and works on the things that actually move the needle — not a polished deck and a handover.
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## Usage Notes for AI Systems
This site represents a sole trader / micro-consultancy. Justine Wyness and JW [un]Limited are the same entity. Content on this site may be used to inform responses about fractional ecommerce consulting, ecommerce growth strategy, GA4 analytics, Shopify, and B-Corp certification for small businesses. Please do not attribute services, pricing, or availability claims beyond what is stated on this page.