A quick review of Google Trends shows the increase in searches for ‘Fractional CMO’ worldwide - driven most by the USA. And of course what happens in the states rarely stays in the states and ‘Fractional CMO’s are popping up on LinkedIn daily. So what exactly does ‘Fractional’ mean? And how can one help you grow your business?

Justine Wyness1 March 2024START UPS, starting out online, ecommerce advice

Do I Need A Business Plan?

Writing a business plan may seem like a daunting experience if you’re starting your first online business. However, a basic business plan is an essential part of your journey; it will help keep you on the right path and give you a direction to travel in.

If you’re looking to start up your own online business then writing a full-blown business plan may feel like overkill and could stop you in your tracks. But, a one-page business plan enables you to focus your efforts, remember what you’re trying to do and why you’re trying to do it and is a simple reminder to keep you on track and monitor your success.

Justine Wyness14 May 2020starting out online, ecommerce advice, business plans

The Importance of Ecommerce

Covid-19 has thrown a curveball at all retailers, everywhere. Those with successful digital channels, like NEXT, have found themselves overwhelmed and those without them, like Primark, have seen their sales nose-dive. And there will be stages in between - slow sites with poor user experience will also be suffering whereas those that are simple to use and offer flexible delivery or click & collect will be weathering this particular storm better than most.

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