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Merchant Centre Feed Audit Tool
Google Merchant Centre is a really useful tool not just for publishing your product feed to paid & organic ‘Shopping’, but also as a source of information on how to improve your product data. Optimised product data is your Superpower and well worth the effort in improving.
Upload your product file to find out where your opportunities lie and to prioritise your data workload.
Find out where your catalogue is losing visibility & what to fix first. Organic search, Google Shopping, AI search & your site filters all read the same product data, so one fix helps every channel.
- Merchant Center: go to Products, open your product list and download it as a CSV, TSV or Google Sheet (saved as CSV or .xlsx). A supplemental feed file works too.
- Shopify: go to Products → Export, choose All products & CSV for Excel, Numbers or other spreadsheet programs.
- Optional keywords: a CSV with a keyword column & a monthly searches column, e.g. from Keyword Planner, or queries & impressions from Search Console. This adds the search demand check.
Nothing leaves your browser. The files are read on this page only.
Print / Save as PDF prints every section of the report, each on a new page. The full product list isn't printed, it's in the CSV download. To save a PDF, choose Save as PDF as the printer or destination. Landscape is set for you. If the coloured bars print blank, tick Background graphics under More settings.